This morning I jumped on Zoom with my core team for our first-ever official meeting about AI. We've been having many conversations about it over the past few months, and have even started utilising quite a bit of AI for copy creation, but for us, it's now time to truly get to grips about what AI means for our business, and how we can get ahead of the trends.
I decided to have a chat with one of my own favourite robots, about what the future of photography is going to look like. Here was its response:
Automated Editing: AI-powered editing tools will become more sophisticated, allowing photographers to save time and streamline their workflow. From automatic adjustments of exposure and colour grading to intelligent retouching, AI will simplify the editing process and enhance efficiency.
Intelligent Image Recognition: AI algorithms will continue to improve in their ability to recognise and analyse images. This will enable photographers to quickly search and categorise their vast collections of photos based on specific objects, scenes, or even emotions, making image organisation and retrieval more efficient than ever.
Enhanced Image Quality: AI algorithms can enhance image quality by reducing noise, improving sharpness, and optimising dynamic range. With AI-powered upscaling, low-resolution images can be intelligently enhanced to higher resolutions, opening up new possibilities for printing and display.
Augmented Reality (AR) Integration: AI technology will integrate with AR applications to enhance the visual experience. From virtual try-on for fashion photography to interactive product showcases, AI-powered AR will enable photographers to create immersive and engaging experiences for their clients and audience.
Intelligent Assistance and Predictive Analytics: AI will offer intelligent assistance to photographers, providing real-time feedback, suggestions, and even predicting optimal shooting conditions. AI algorithms can analyse data such as lighting conditions, weather patterns, and composition rules to assist photographers in capturing the perfect shot.
Personalised Image Recommendations: AI algorithms can analyse users' preferences and browsing behaviour to offer personalised image recommendations. This will help photographers and stock photography platforms deliver targeted content to their clients, increasing customer satisfaction and engagement.
Ethical and Bias Considerations: As AI becomes more prevalent in the photographic industry, there will be a growing need to address ethical considerations, such as AI-generated deepfakes and potential biases in image recognition algorithms. Ensuring responsible and unbiased use of AI will be crucial for maintaining trust and integrity in the industry.
While these predictions offer a glimpse into the future, it's important to note that the full extent of AI's impact on the photographic industry is yet to be realised.
As technology continues to advance, photographers can embrace AI as a powerful tool to enhance their creative process, improve efficiency, and unlock new possibilities in visual storytelling.
WHAT DOES THIS MEAN FOR YOU
I know, I know - a lot of this stuff sends chills down our spines, and leaves us with more questions than answers. But these are BIG TRENDS, that will wash you away unless you get ahead of them.
You might be thinking, "AI? Isn't that just for tech giants and robots?" But nope, AI has become more accessible and user-friendly, and it's time for you to harness its incredible potential.
Here's some of the uses that you can start tapping into already:
Automate mundane tasks: Bid farewell to time-consuming administrative tasks that eat up your precious creative energy. AI-powered tools can automate repetitive tasks like organising files, scheduling appointments, and managing client communications. Spend less time on administrative work and more time doing what you love.
Smart editing and retouching: Editing and retouching can be a time-consuming process, but AI is here to lend a helping hand. AI-powered editing tools analyse your photos and suggest enhancements, saving you hours of manual adjustments. Take advantage of these tools to elevate your images to the next level effortlessly.
Personalised client experiences: AI-driven customer relationship management (CRM) tools can help you provide a personalised experience to your clients. By leveraging AI algorithms, you can gather and analyse client data, preferences, and feedback to tailor your services and offerings. Delivering a personalised touch will leave a lasting impression and build strong client relationships.
Intelligent image search: Say goodbye to endless scrolling through folders to find that perfect image. AI-powered image search tools can analyse and tag your photos based on content, making it a breeze to locate specific images in a fraction of the time. Stay organised and find what you need with a simple search query.
Enhance marketing campaigns: AI can take your marketing efforts to the next level by optimising ad campaigns, analysing customer behaviour, and providing valuable insights. Use AI-powered tools to segment your audience, create personalised content, and track campaign performance. Boost your reach, engagement, and conversions with data-driven marketing strategies.
Chatbots for streamlined customer support: Never miss a customer inquiry again! AI-powered chatbots can handle initial customer interactions, answer frequently asked questions, and provide support 24/7. By automating your customer support, you can provide instant responses, improve customer satisfaction, and free up your time for more important tasks.
Predictive analytics for informed decision-making: Make informed business decisions using AI-driven predictive analytics. These tools analyse vast amounts of data, market trends, and consumer behaviour to provide insights into future outcomes. Use predictive analytics to identify emerging trends, make strategic business moves, and stay one step ahead of the competition.
Virtual assistants for efficient organisation: Imagine having a personal assistant to handle your scheduling, reminders, and to-do lists. With AI-powered virtual assistants, you can have just that! These virtual helpers can manage your calendar, send reminders, and even suggest tasks based on your work patterns. Stay organised and focused on your creative pursuits.
AI-generated content ideas: Struggling with writer's block or creative ideas? AI can be your creative muse! Utilise AI-powered content generation tools to spark inspiration and generate fresh ideas for blog posts, social media captions, or marketing campaigns. Let AI lend a hand in fuelling your creative genius.
Continuous learning and growth: As AI continues to evolve, make it a priority to stay updated with the latest advancements in your industry. Attend workshops, webinars, and online courses to learn about new AI tools and techniques that can benefit your creative business. Embrace the power of lifelong learning and watch your business flourish!
Embracing AI in your creative business is like unlocking a world of possibilities. From automating tasks and streamlining workflows to personalising client experiences and boosting revenue, AI has the potential to revolutionise how you work and thrive in the digital landscape. Remember, while AI is a powerful tool, it's your creativity, passion, and unique perspective that truly sets you apart as a creative entrepreneur.
If nothing else - the content creation options are endless. About 95% of this blog post was written by chatgpt - with me just adding in these little bits and bobs throughout to warm it up a bit, and give my personal touch. Yup - blog post creation in less than 10 minutes, what a win!
So, don't be afraid to explore, experiment, and integrate AI into your business strategy. Embrace the future of technology and watch your creative business soar to new heights. The possibilities are endless, and with AI by your side, there's no limit to what you can achieve. Get ready to harness the power of AI and unlock the full potential of your creative journey. Cheers to your success!
"The Future is not AI vs Photography, it’s Photography Powered by AI" - Visie
Robyn Davie is the CEO of the Robyn Davie Creative Studio brand, based in Johannesburg. Her all-female team offers lifestyle photography, photo book design, and studio rental through Fynn Studio. In 2023 the brand will start offering guides and workbooks to empower other photographers and creatives.
She has Psychology and Corporate Communication degrees, and is constantly pushing herself to learn more on a daily basis. She has more than 15 years combined experience, managing her company; working as an art director and wardrobe stylist; running her own jewellery line in Los Angeles; and working in events in New York and Johannesburg.
The brand has proudly partnered with the iStore from 2020-2023, and won multiple awards through Admired in Africa. Innovation is at the forefront of what they do - always adapting their product offerings, and aiming to stand out from the crowd with fresh, bold and bright photography.
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