• Jenna Echakowitz

Five Reasons Why a Personal Branding Shoot Can Make You Stand Out From the Crowd

The term ‘personal branding’ is a new and shiny buzz-word in the modern marketing sphere - but because of this relative youthfulness, it leaves a lot of people wondering what it is, exactly.

Luckily for all of us, it’s pretty self explanatory, and we can break it down for you right here!

Whether you’re a one-man show or a thriving, fully-staffed business, your personal branding tells the world (or, more specifically, your client base) exactly who YOU are - it’s a way of sharing your core values, attitudes, personality, and ethics, as well as telling everyone exactly how you differ from your competitors.

A personal branding shoot, by extension, adds a visual element to all of this. Here are five reasons why a personal branding shoot is essential when it comes to standing out in a crowded marketplace!

1. Authenticity

In a world saturated with impersonal cookie-cutter marketing and one-size-fits-all advertising, people (now more than ever) crave authenticity.

They want something that speaks to them on a personal level; that addresses a particular problem they have and says, “Hey, we see you - we can fix that for you.” Your target audience wants to connect with you. They want to see your personality and all the things that make you unique.

A personal branding shoot is the perfect way to introduce yourself (or your team) to your audience in a way that shows your authenticity and human-ness. It lets you scream from the rooftops, hey, I’m not a bot! I’m a real person just like you!

2. Connection

Authenticity causes a cool little chain reaction within your audience, and it’s called connection. We form connections with things that we personally relate to, or that speak to us on some level.

By taking that leap and showing your true, authentic self to your target market, you’re inviting them to form a personal connection with you.

We are visual creatures by nature. A personal branding shoot is the perfect way to give people a visual connection to you, as well as an emotional one. If someone is already invested in your content, putting a face to your online personality is a sure-fire way to deepen that connection and build a stronger relationship with your audience.

3. Aesthetic

Your aesthetic is another integral part of your brand identity. Like we’ve already mentioned, we have become an increasingly visual society and as such, recognisable aesthetic choices form a cornerstone of your personal branding. This could come through in the colour palettes and design of the clothing you wear, your online infographics and website design, and even your product packaging.

A personal branding shoot allows you to solidify your brand’s unique aesthetic choices through styling, artistic direction, and even the inclusion of some of your products and marketing collateral.

The benefits of this? Your brand becomes instantly recognisable through its association with certain colours, the styling of your clothes and, most importantly, your face!

4. Content

Personal branding sessions are also a great way to get a big variety of images for your various social media platforms. Personally, we love a good-looking social media feed with high-quality images that follow a consistent look and feel - and we know your audience does, too.

A well put-together feed inspires trust in your brand, and lets people know that you’re a serious business who takes pride in your online appearance.

It also gives you a chance to show off some really snazzy lifestyle photographs of your products and services, to let your audience know exactly what you do and how you do it!

5. Trust

We mentioned trust in the previous point, but it’s so important that we thought we should mention it again for good measure. We think we can speak for most people when we say that we tend to trust what we see more than what we hear through the grapevine.

The same goes for building trust in your brand - if your potential customer base can see what you’re offering and who is offering it, they’re more likely to put their faith in you.